| Concept | Definition |
| Call Center (CC) | A center where customer communication is conducted via telephone, often used to address service-related inquiries, provide customer support, or execute marketing activities. |
| CrossMarketing | Cross-marketing or cross-promotional activity, where two or more companies collaborate to jointly promote their own and their partners' products or services, thereby reaching a broader target audience. |
| DirectMarketing (DM) | Direct marketing, in which promotional materials are delivered directly to targeted customers through channels such as email, telephone, or postal mail. The goal is to establish direct contact and elicit a response. |
| Patient Journey | The path a patient takes throughout the healthcare process, from the initial consultation through treatments and follow-ups to full recovery. This may include diagnosis, treatments, and rehabilitation. |
| Projekt | A unique sequence of activities undertaken to achieve a specific objective, with a defined time frame and a distinct outcome. Projects often require diverse inputs and resources for their implementation. |
| Gantt Chart | A project management tool that visually represents the tasks, schedule, and progress of a project. The diagram helps plan and track when each task occurs and how long it lasts. |
| Opening campaign | A marketing campaign associated with the launch of a new product, service, or event. Its goal is to capture attention, increase brand awareness, and generate interest. |
| Cashflow (CF) | Cash flow during a specific period, encompassing a company's revenues and expenses. Positive cash flow indicates that more money is coming in than going out, while negative cash flow signifies the opposite. |
| Process Validation | The monitoring and verification of a specific process to ensure it operates correctly and delivers the desired outcomes. This is often used in industrial or healthcare settings to confirm that a process complies with standards and quality requirements. |
| Market Research | The process of collecting data, conducting analysis, and gaining an understanding of a specific market, including consumer needs, competitors, and industry trends. This helps businesses make better decisions and develop effective strategies. |
| Target Audience | The consumer segment or social group targeted by a specific product, service, or campaign. Defining the target audience is crucial for marketing strategy, as it helps deliver messages effectively. |
| Demographic Analysis | The process of examining various characteristics of the population (such as age, gender, marital status, income, etc.) in order to better understand the needs and behaviors of a specific market segment. |
| Catchment Area | A geographic area from which a business, service, or facility attracts its customers. Understanding the catchment area helps businesses make decisions, such as selecting the ideal location for their operations. |
| Business Potential | The market opportunities and growth prospects that a business can capitalize on. Assessing business potential involves considering market demand, the competitive landscape, as well as the company’s capabilities and resources. |
