Introduction
Launching a new service today requires more than a good idea — it demands strategic thinking, market awareness, and clear value creation. To ensure long-term success, the process of developing a new service should follow a structured path that balances innovation with business viability.
Start with Strengths and Customer Value
Begin by identifying the core skills and strengths of the founding team or company. What unique expertise do you offer that others don’t? Based on these capabilities, assess what real added value your service provides — not just technically, but from the customer’s perspective.
It’s also essential to evaluate the perceived value to the client: what problem are you solving, how important is it to your target audience, and are they willing to pay for the solution?
Competitor Analysis and Cost Structure
Even the best idea can fail if the market is saturated or the costs are too high to remain competitive. A thorough competitor analysis is vital to understand what else is out there, how you compare, and what differentiates you.
Simultaneously, build a clear picture of production costs — including time, tools, personnel, and technology. Then estimate the go-to-market costs, such as branding, marketing, distribution channels, and any legal or development expenses.
Will It Pay Off?
Before launch, run a ROI (Return on Investment) calculation. How long will it take for the service to pay for itself? Is the expected profit margin enough to justify the investment? If the numbers align, moving forward becomes a strategic business decision, not just a creative impulse.
